Wayfarer TV: Marriott International and Singapore Airlines announce major loyalty partnership

by James Wilkinson

Marriott International and Singapore Airlines have announced the strengthening of their strategic partnership, which provides members of Marriott Bonvoy, Marriott International’s award-winning travel programme, and KrisFlyer, the SIA Group’s lifestyle rewards programme, with more ways to maximise their benefits.

Eligible members of the two programmes may receive a status match and take advantage of an accelerated pathway to obtain a higher elite status.

The expansion of this collaboration is in addition to the two-way points and miles transfer benefits for members of both programmes that was announced in January 2023, and allows them to convert their Marriott Bonvoy points into KrisFlyer miles and vice versa.

Marriott International Chief Sales and Marketing Officer, Asia Pacific excluding China, John Toomey, said: “We are thrilled to announce the expansion of our collaboration with Singapore Airlines, providing members with added value to make the most of their travels and enjoy exclusive benefits across Marriott Bonvoy’s extensive global network of nearly 8,700 hotels and resorts spanning over 30 distinct brands.

“This is a significant milestone that not only marks the extension of our global airline programme but also reaffirms our commitment to continuously enhance our approach to customer loyalty.”

Singapore Airlines Acting Senior Vice President Marketing Planning, Dai Haoyu, added: “Strengthening our partnership with Marriott allows KrisFlyer members to unlock even greater benefits, while enjoying more ways to earn and redeem their points and miles.

“This comes at an opportune time amid the strong demand for international travel. With this enhancement, our members can look forward to better value, as well as more accrual and redemption opportunities that match their evolving lifestyle interests.”