The launch sees the creation of a Mint Suite, complete with sliding doors, and a Mint Studio product that will offer room for both working and relaxing.
It’s the latest evolution of JetBlue’s Mint product that debuted onboard the airline’s Airbus A320 and A321 fleet in 2014 and one of the hottest products the US market has ever seen.
JetBlue’s A320 and A321s will be kitted out with up to 24 private suites for trans-Continental and services to London, which debut this Northern Summer.
“Mint was an idea to make premium travel across the U.S. less stuffy and more affordable, and its performance has exceeded even our most optimistic expectations of going beyond New York, Los Angeles and San Francisco,” said JetBlue President and CEO, Joanna Geraghty.
“It’s remarkable how Mint’s thoughtful design has resonated with customers as we successfully grew it to more than 30 routes. We put our heart into this redesign of Mint and were inspired by our original vision of offering customers an exceptional experience at a lower fare – which is what JetBlue is all about.”
Alongside a sliding door for every Mint customer, the 24 sites will feature a custom-designed seat cushion by Tuft & Needle and “countless design touches that help every customer feel at home in the air” according to the airline.
JetBlue says the 24-suite layout will be used for London flights and a 16-suite layout will debut on a “limited number of flights between New York and Los Angeles in 2021”.
Features will include a tilting 17-inch Thales AVANT seatback screen, wireless charging capabilities, an integrated phone ledge for multitasking, and easy-to-reach in-seat power, as well as laptop, shoe and handbag stowage.
JetBlue has revealed it is the first carrier to outfit its aircraft with Thompson Aero Seating’s VantageSOLO seat, the company’s single-aisle seating solution with a herringbone configuration developed and designed specifically for narrow-body aircraft and further customised for JetBlue.
Further enhancing the experience, JetBlue tapped Tuft and Needle, the innovative mattress company that pioneered the bed-in-a-box trend, to shape the entire Mint sleep experience onboard.
“Engineered for comfort, every Mint seat is layered with Tuft & Needle’s proprietary T&N Adaptive foam and a breathable cover to create a cool and comfortable sleep experience unlike anything in the sky,” JetBlue says.
“The seat complements additional sleep amenities developed in partnership with the brand, including a convertible blanket with a built-in foot pocket, a memory foam lined pillow with a pillowcase, and a snooze kit with a matching eye mask and earplugs.”
When it comes to the pinnacle onboard, the new Mint Studio will be a game-changer for JetBlue.
The airline says each aircraft will have two Mint Studios in the first row, providing room for working or relaxing, and featuring a 22-inch tilting Thales AVANT seatback screen, an extra side table for added productivity, and a guest seat that can accommodate an additional Mint customer during flight at cruising altitude.
“When reclined, customers can kick back and relax on the largest lie-flat bed of any U.S. carrier,” JetBlue says.
JetBlue says the latest version of Mint will feature a thoughtful, residential-inspired design and custom-for-JetBlue touches throughout the cabin interior.
Residential textures, such as flannel-covered privacy dividers, concrete lampshades, woodgrain table patterns and soft, vegan leather-covered seats and headrests, make customers feel at home in the air.
“Custom-created suite gradient panels bring light into the cabin, while patterned door shrouds with the signature Mint leaf make a bold brand statement in a functional way.
“First-of-its-kind mood lighting enhances the inflight experience, and a welcoming blue floor arc helps direct the customer boarding flow,” the airline says.
Rounding out the offering will be onboard service from hospitality-trained Mint inflight crew members, some of the most popular in the sky.
The new Mint product comes at an exciting time for JetBlue, with the carrier recently debuting the first of 70 new Airbus A220-300 aircraft.