Increased digitisation has fundamentally changed the tourism industry – as consumers shop more and more online, which creates the question – what is the contribution of online travel agents (OTAs) on the local Australian tourism industry?

A new study from BVA BDRC has worked to answer this, examining the economic influence of OTAs on the Australian tourism sector, accommodation providers and the communities in which they operate.

Expedia Group Director of Market Management, Alejandro Moxey, shares key findings from the industry report and opportunities for Australia’s tourism operators to leverage in driving more innovation across the industry.

Click on the video below and learn more about the study here.