Wayfarer TV exclusive: Echo Suites by Wyndham soaring with 200 hotels signed in first year

by James Wilkinson

Wyndham Hotels and Resorts’ new Echo Suites Extended Stay brand is continuing to soar, with more than 200 hotels in its development pipeline just 12 months after it was launched.

Speaking exclusively to Wayfarer on camera at the 2023 Hunter Hotel Investment Conference in Atlanta recently, Wyndham Hotels and Resorts’ President and CEO, Geoff Ballotti, said rapidly outpacing initial growth expectations, the developer-driven brand caters to the white-hot extended-stay market, which continues to outperform all other industry segments.

Late last year, the brand broke ground on its first three hotels and nearly two dozen more ground breaks are expected for this year. Ballotti said the first Echo Suites hotel is on track to open by the end of this year with additional hotels fast following in 2024.

The arrival of Echo Suites coincides with historic infrastructure investments in the United States, including US$1.2 trillion in approved funding as part of the 2021 Infrastructure and Jobs Act, the largest in the nation’s history.

Concentrated on repairing the nation’s major roads and highways, bridges, airports and rail system, among other investments, these projects are creating a tailwind for Wyndham and the everyday business traveler, particularly construction and other trade workers, many of whom will be in need of long-term accommodations as they travel to job sites across the country.

Even in the Act’s infancy, Wyndham and its brands are already seeing a lift as a result of investments made to grow its share, with general infrastructure-related revenues up more than 20% in Q4 2022, the seventh-consecutive quarter of double-digit growth.


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