Wayfarer TV: Cover-More and Arsenal partnership

by James Wilkinson

Arsenal Football Club has signed a deal with Australian-based Cover-More as its Official Travel Insurance Partner.

The partnership will run for three seasons and gives the global specialist and integrated travel insurance and medical assistance provider a number of rights and areas of exclusive access.

Cover-More Group operates in 14 countries including the UK, Australia, New Zealand, China, India and the USA, where the group owns Travelex Insurance Services. They have created Arsenal travel insurance, car-hire insurance and match ticket cancellation insurance solutions for fans attending and travelling to games throughout the season.

The partnership will help Cover-More, who is part of the Zurich Insurance Group, to build global brand awareness by promoting their services through the club’s digital platforms, on pitchside LED branding and post-match interview backdrops within Emirates Stadium.

Cover-More will also become an official partner of the club’s increasingly popular Emirates Stadium Tour experience, which currently welcomes 250,000 visitors per year.

To find out about the partnership, WAYFARER host James Wilkinson spoke on TV to Arsenal Chief Commercial Officer Vinai Venkatesham and Cover-More Chief Executive Officer Mike Emmett at the Emirates Stadium in London.

Click on the YouTube image above to view the feature.