Wayfarer TV: Accor to grow Australian brand Tribe to 150 cities globally

by James Wilkinson

Accor is set to take Perth-born Tribe Hotels global, with the brand set to be a key pillar for the chain in the booming lifestyle segment.

Speaking exclusively to WAYFARER Host and Editor-In-Chief James Wilkinson on camera at the 2019 International Hotel Investment Forum (IHIF) in Berlin today (04 Mar local time), Accor’s Chief Development Officer, Gaurav Bhushan, said London would be the first international location for the brand.

He also revealed there were 50 deals currently being discussed globally and it was expected that Tribe hotels would open global gateway cities such as Paris, London, Singapore, Dubai and Bangkok.

Bushan said 10 openings are already scheduled to take place by 2022 in Europe and Asia Pacific, totalling more than 1,700 rooms, and Tribe hotels would be “in 150 international destinations by 2030”.

Tribe was founded by Mark Peters and the first hotel opened in Perth in May 2017 under management by Mantra Group.

Hallmarks of the brand are smart design, stylish rooms and top-notch food and beverage at an affordable price.

To view the interview with Bhushan, click on the image below.