Wayfarer TV: Accor adds luxury lifestyle brand Faena to growing global portfolio

by James Wilkinson

Accor’s Chairman and CEO, Sébastien Bazin, has pulled off yet another stunning coup in the global hotel segment, by signing a strategic partnership with Alan Faena and Len Blavatnik of Faena Group to expand the luxury brand across the world.

The hot brand’s founder, Alan Faena, said he will work in partnership with Accor to break new ground, developing Faena Districts in select global destinations.

According to the companies, this new venture will strengthen Faena’s personal and distinctive approach and will become a catalyst for exponential growth, with Dubai slated to be the first international destination.

“We have found in Accor a perfect partner; we have a shared vision and passion,” Faena said.

“As Faena expands, we plan to continue rethinking hospitality lifestyle and shaping the path for groundbreaking concepts, setting new industry standards in the creation of inimitable environments rooted in culture, positively transforming cities, shifting old paradigms and becoming new international cultural epicenters.

“It has always been our dream to share the Faena ethos and artistic vision around the globe, and with Accor we are turning this dream into reality,” he said.

Under the partnership, the new venture will manage Faena Buenos Aires and Faena District Miami Beach, as well as all future projects created in collaboration together.

Bazin said this ground-breaking endeavour will result in pioneering businesses which specialize in the development of one-of-a-kind, socially responsible, holistic environments, anchored in cultural experiences ranging from residences and hotels, art and cultural spaces.

“Accor is building an experience-based hospitality platform and in doing so, we greatly value the energy and ideas that entrepreneurs, creators and visionaries bring,” he said

“Alan Faena is a clear leader in the luxury lifestyle sector with his transformative concepts. Faena Districts are shifting the gravitational centers of the cities where they reside, making a true difference in their communities.

“These will serve as our model as we work hand-in-hand with the Faena team to help achieve their vision and global expansion ambitions. We look forward to a long and rewarding future working with Alan, Len and the entire Faena group,” Bazin said.