Virgin launches Australia’s first airline baggage tracking

by James Wilkinson

Virgin Australia has launched the country’s first-ever airline baggage tracking tool across more than two thirds of its domestic network, allowing guests to know where their bag is at every step of the journey.

The tool, which has been two years in the making, comes as lost baggage remains a pain point for travellers across the globe.

Initially piloted in May 2023, the tracking tool is now available on most domestic routes between major airports, including Sydney-Melbourne, Brisbane-Sydney, Melbourne-Gold Coast, Melbourne-Hobart, Adelaide-Melbourne, Sydney-Sunshine Coast, and more.

The airline’s remaining domestic network, including select services departing Perth, will feature the tracking tool soon.

Virgin Australia Group Chief Customer and Digital Officer, Paul Jones said the airline is proud to be the first airline in the country to offer travellers a baggage tracking tool.

“It’s our mission to be Australia’s most loved airline and that means we need to listen to our customers to ensure we are offering the services that are most important to them,” Jones said.

“We know the potential of lost baggage is a concern for travellers globally and anticipate this announcement will give many guests that extra level of comfort knowing where their bag is at every step of the journey.

“We are also proud to be able to launch this new feature while having some of the lowest figures in the market when it comes to mishandled or lost bags, with a mishandled baggage rate of just 1.5 per 1,000 guests – five times better than the last recorded industry average.

“We are a business that intently listens to its people and customers, and we are excited to have many more announcements in the pipeline that we know will make our guests’ flying experience that touch more wonderful,” he said.