Hilton has launched Tempo by Hilton, an approachable lifestyle brand curated to serve a growing segment of “modern achievers” who seek a hotel experience that reflects their ambition.

By combining thoughtful design and diverse lifestyle partnerships, Tempo by Hilton provides hotel owners and developers with a highly scalable brand that is both uplifting and within reach for future guests – all powered by an efficient service model.

“For more than 100 years, Hilton has pioneered the hospitality industry as we know it,” said Hilton President & CEO, Christopher J. Nassetta.

“Tempo by Hilton is the latest example of our unique ability to anticipate what our guests are looking for and deliver unmatched value for customers and owners alike. We’re thrilled to welcome this new brand to our Hilton family and look forward to building on our legacy of innovation with Tempo by Hilton.”

As part of its commitment to helping guests live better lives, Tempo by Hilton has established and built upon partnerships with leading experts across the well-being, food and beverage and other lifestyle spheres.

The experts on board include Arianna Huffington’s renowned behavior change platform, Thrive Global and established culinary firm, Blau + Associates. These organizations bring a sense of discovery to the brand, while empowering guests to continue prioritizing well-being and personal growth even while traveling.

Guided by its various lifestyle partnerships, as well as exhaustive market research surveying more than 10,000 consumers, each Tempo by Hilton property will feature elements designed to help ambitious guests continue their journey without disrupting their routine.

“Through our research, we found that while our current upscale offerings have been incredibly successful at earning loyalty among specific guest segments, there was a rising demographic of ambitious and highly discerning travelers that weren’t engaging with the category,” said Hilton Chief Customer Officer, Jon Witter.

“With Tempo by Hilton, we are able to reach these influential consumers through a new, elevated yet approachable class of hotels designed to surpass expectations of both customers and owners in truly meaningful ways.”

Conceived with extensive input from leading hotel owners and investors around the country, the new brand has seen strong momentum ahead of its unveiling.

There are more than 30 individual commitments to date with properties confirmed in several prime markets across the United States, including New York, Maui, Boston, Los Angeles, Lexington, Nashville, San Diego, Charlotte, Washington D.C., Houston, Atlanta, and more. An additional 30 deals are in various stages of development.

All guests will enjoy the benefits of Hilton Honors, Hilton’s award-winning guest loyalty program for the company’s distinct portfolio of brands.

Members who book directly with Hilton have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of points and money to book a stay, exclusive member discounts, free standard Wi-Fi and the Hilton Honors mobile app.

Tempo by Hilton is the latest brand created by Hilton to address the future of travel.

Other recently launched brands include Motto by Hilton – an affordable, lifestyle micro-hotel with a communal vibe in prime urban destinations – and Signia Hilton – the portfolio’s premiere meetings and events brand.