United has opened a fantastic new ‘grab and go’ Club concept at Denver International Airport that has been designed for travellers to grab a snack, beverage or barista-made coffee on the way to their flight.

Grab and go concepts have been popular in hotels for years and now United has found a brilliant way to make the travel journey even easier for its loyal travellers.

According to MileagePlus President and Marketing and Loyalty VP, Luc Bondar, the ‘United Club Fly’ is a first-of-its-kind concept for a U.S. airline and gives a guilt-free option to the more than half of airport club and lounge visitors who like to take snacks to go.

The market-style, grab-and-go club features a variety of non-alcoholic drinks, premium snacks and barista-made coffee beverages.

“United Club Fly is all about elevated convenience,” he said. “We know there are times when our members are in a hurry and use our clubs to sneak a quick drink or snack, so we’ve created this new format to make it easy for them to do that without sacrificing an upscale club environment.

“In Denver, more than two-thirds of our customers are connecting to other places, making it the ideal city to introduce this concept.”

The new club occupies a smaller footprint than a traditional United Club and it is located on a highly visible corner of the new Concourse B-East expansion at Denver International Airport.

According to Bonar, United Club Fly in Denver presents a contemporary design that celebrates the region – a proud United hub for more than 30 years.

He said the ski lodge-inspired space includes art and furnishings sourced from local artists and companies.

United also plans to collaborate with additional local businesses in the future to feature unique, seasonal items throughout the year.

This new format comes on the heels of United opening new club locations in Newark Liberty International Airport and Phoenix Sky Harbor International Airport and “reflects the airline’s larger ambitions to create a bespoke club experience that meets the unique needs of travellers across its network”, according to Bondar.

NEED TO KNOW: HOW UNITED CLUB FLY WORKS

The essential guide to how the new United Club Fly works.

SCAN TO ENTER: Self-scan your boarding pass at the automated entry gates.

SELECT A SNACK… OR TWO: Choose from a selection of premium food options curated with an on-the-go flyer in-mind, such as sandwiches, salads and wraps, yogurt, vegetables, fruit and more.

ORDER A BARISTA-CRAFTED COFFEE: Skip infamously long airport coffee lines and instead get your caffeine fix at the club’s full-service coffee bar, serving hand-crafted coffee beverages brewed with illy coffee blend.

SELF-SERVICE BEVERAGE COUNTER: Find your favourite non-alcoholic beverages, including sparkling water, soft drinks, iced tea, juices and more. A reusable water bottle filling station is also available.

SKIP CHECKOUT LINES: Simply take the few items you’ve selected and walk out the exit turnstile – nothing more is needed.

United Club members, travellers in premium cabins flying internationally and United Club one-time pass holders will have access to United Club Fly.