United has unveiled its new domestic economy cabin wine list that expands the choices for customers, including a new rosé option and a brut bubbles wine available exclusively onboard United flights.

Available from now, passengers can enjoy high-quality canned wines from women-owned brands Just Enough Wines and Maker Wine.

According to United, the airline has served more than 20 million glasses of wine system-wide so far this year – that’s 1.5 times the number of servings for beer or spirits – and more than 3.2 million glasses of wine in domestic economy alone.

“Our new economy wine list is giving travelers more variety and better quality,” said United’s Managing Director of Hospitality Programs, Aaron McMillan.

“After the overwhelmingly positive response to the addition of rosé in United Polaris business class, and ongoing fanfare for sparkling options, we’re thrilled to now offer rosé and a higher quality brut bubbles option for our economy passengers, delivering a more premium experience onboard.”

Now, United’s domestic economy passengers will be able to choose from four different wine varietals onboard, each available in a 250 milliliter can – comparable to about a glass and a half of wine – and served with a cup for sipping.

The economy wine refresh is part of United’s holistic wine program overhaul – its largest to date – and ongoing investment in elevating its food and beverage offerings.

Since late 2023, the airline onboarded restaurant-quality, premium brands like Shafer Vineyards, Gary Farrell, Chartron et Trebuchet and Pascal Jolivet.

In addition, the airline added more than 60 new dishes to its rotating inflight menus and expanded its premium brand offerings to include illy Cold Brew, Twinning’s Tea, Tillamook ice cream and more.