United has announced a new tiered fare structure that the carrier says will make it easier for customers to find the flight experience that best matches their preferences.

The airline will offer three fare options in premium cabins for long-haul international, transcontinental United States and select Hawaii flights, being base (a new option), alongside standard and flexible, that will join the airline’s existing basic, standard and flexible fares in economy.

“These new tiered options give customers more choice and make it easier to find a fare that includes the benefits they want most – whether that’s a great value, added perks, or maximum flexibility,” said United’s Chief Commercial Officer, Andrew Nocella.

The front cabin will also be branded United Polaris on select transcontinental U.S. and select longer Hawaii flights, and customers who buy the standard or flexible fares in United Polaris on these flights will have access to the United Polaris lounge. Customers who purchase the base option for United Polaris will still have access to the United Club.

Nocella said United redesigned the shopping pages on its website and mobile app to accommodate this change and expects to launch the new categories in select markets this month, and will expand to additional long-haul international, transcontinental United States and longer Hawaii flights later this year.