United has announced that full seasons of select Apple TV+ global hits will now be available for free on the airline’s 130,000+ seatback screens and in the United app, including award-winning shows such as Severance, Shrinking, Ted Lasso, Slow Horses and Silo and more.

United has made a series of investments in the seatback experience in recent years, including installing seatback screens in every seat as part of its United Next growth plan and most recently announcing a new aircraft interior that includes huge, Bluetooth-enabled, 27-inch, 4K OLED seatback screens, the largest among U.S. carriers.

The introduction of Apple TV+ aligns with United’s plans to have 300,000+ screens across its fleet as it takes delivery of hundreds of new airplanes and retrofits existing aircraft.

United customers enjoy thousands of hours of fresh new entertainment content every month, and the addition of more premium originals from Apple TV+ gives travelers even more options to watch during their travel journey. Last month, Apple TV+ landed a record-breaking 81 Emmy Award nominations, with Severance leading as this year’s most-nominated series.

“Apple creates groundbreaking original series, and United travelers are going to love watching fan-favorite Apple Originals for free on their next flight,” said Mark Muren, United’s Managing Director of Product, Identity and Loyalty.

“We’re setting a new standard for a premium inflight experience, and our first-of-its-kind collaboration with Apple TV+ gives fliers more high-quality content options on the latest high-definition seatback screens.”