Two design-led Ennismore brands to make New Zealand debut in Q4

by Ruth Hogan

Accor and its lifestyle entity, Ennismore, have announced two upcoming openings in New Zealand, ahead of the 2025 Aotearoa Hotel Industry Conference and Exhibition (AHICE).

Tribe Auckland Fort Street is slated to open on October 14, with Jo&Joe Auckland to follow on November 3, 2025, marking the New Zealand debut of both brands.

Both hotels are owned by New Zealand-based CP Group, one of the country’s largest private hotel investors and developers.

“We’re thrilled to introduce these iconic brands to New Zealand for the very first time,” said Accor’s Chief Operating Officer in the Pacific region, Adrian Williams.

“Tribe and Jo&Joe represent a new era of hospitality – bold, design-led, and deeply connected to the way people want to travel today.

Jo&Joe Auckland

“With our fantastic partner, CP Group, we are bringing fresh energy to Auckland’s hotel scene and giving guests more choice and more reasons to explore this dynamic city.

“As we head into summer, there are endless reasons to plan a trip to Auckland – from ferry-hopping to Waiheke Island’s world-class wineries, to hiking the volcanic trails of Rangitoto, relaxing on the city’s west coast beaches, or exploring the buzzing waterfront dining and nightlife scene.

“These two hotels are in the heart of it all, giving guests even more reasons to stay, play, and discover the very best of the Auckland region.”

Tribe Auckland

Tribe Auckland Fort Street – located close to Britomart and Commercial Bay – will offer a bold design-led offering for the modern traveller, with 60 “compact yet high-comfort” guest rooms, a lobby bar, and a social hub designed to bring locals and travellers together.

Jo&Joe Auckland brings the brand’s signature open-house concept to the Southern Hemisphere for the first time. The new hotel will offer 298 beds across 73 rooms – from dorm-style accommodations to private options – bold interiors, a rooftop bar, and communal spaces like the playful Happy House.

X