Svedka Rosé Vodka – a vibrant and flavoursome new innovation tapping into the popular Rosé wine trend that continues to take the world by storm – has arrived in Australia and set to be the drink of choice this Summer for palate experientialists who crave new ways to enjoy their favourite spirit.

A premium Swedish vodka producer and the number one imported Vodka in the U.S, SVEDKA Rosé Vodka is a bold, yet balanced twist on the adored wine varietal, blended with 5% Rosé wine.

It boasts delicious mouth-watering flavours of pineapple and strawberry, complemented by notes of hibiscus. A lighter style Vodka (30% Alc/Vol), SVEDKA Rosé Vodka is perfect for those who want a drink to enjoy during the day or occasions that require moderation without compromising on quality or taste.

Pink spirits, including Rosé blended vodka, has emerged as its own trend and lifestyle choice for millennials – not only linked to the Rosé revolution but also the growing cocktail culture and move towards lighter, lower alcohol options, in line with broader health and wellness movements.

Nina Stojnic, VP Marketing – Australasia at Constellation Brands (distributor of SVEDKA Vodka in Australia) says: “SVEDKA is synonymous with breaking the mould in the vodka category and championing bold flavours that ignite trends.

“SVEDKA Rosé Vodka aims to give both vodka and rosé wine fans a fresh and simple take on their favourite drink – pour over ice, add a dash of sparkling water and a garnish of your choice and you have a delicious drink ready to enjoy in less than 30 seconds.”

Recent research reveals that consumers are becoming more adventurous with their palate, with more than 7 in 10 (74%) of white spirit drinkers stating they have tried a flavoured variety in the past six months.

Additionally, flavour remains the biggest driver in choice with 60% of consumers highlighting taste as the most important factor for an alcoholic beverage to foster a premium image.