The Sebel plants a flag in Melbourne’s east under deal with RA Group
Formerly Hotel 115, the property has been reflagged under The Sebel, offering 89 hotel rooms and 23 one- and two-bedroom apartments, 6km east of Melbourne’s CBD.
The hotel also features a function space capable of hosting up to 130 delegates for cocktail receptions or 80 guests for banquets.
“We are thrilled to welcome The Sebel Melbourne Kew to our extensive network of hotels in Melbourne’s city centre and suburbs,” said Accor Pacific Chief Operating Officer PM&E, Adrian Williams.
“This addition perfectly complements our portfolio in Melbourne’s eastern suburbs, providing an exceptional base for both corporate and leisure travellers.
“With Melbourne’s calendar of iconic events, including the Australian Open, Boxing Day Test, and Australian Grand Prix, Kew offers the perfect base with its convenient city connections, leafy charm, vibrant village atmosphere, and outstanding cafes, bars, and boutique shops.
“The hotel will benefit from Accor’s unparalleled strength in distribution and loyalty. This will help boost bookings from both corporate and leisure travel segments.”
The Sebel Melbourne Kew is the ninth property for The Sebel brand in Victoria and the 35th in Australia and New Zealand. It takes Accor’s Melbourne hotel count to 42.
“Branding the property as The Sebel was central to the deal,” said RA Group Managing Director, Dominic Quilligan.
“My team is excited to work with Accor to utilise their knowledge and experience of the inner-city Melbourne market, as well as to witness the expected significant uplift in the property’s performance through Accor’s established distribution channels and marketing machine.”
As RA Group’s first city-based hotel, the property joins a portfolio of eight regional properties across New South Wales, Victoria and Queensland.
RA Group is undertaking an extensive refurbishment of the lobby and reception, with plans for further upgrades to the accommodation in the future.