TFE Hotels pulls back the curtain on Southbank hotel ahead of summer opening

by Ruth Hogan

The latest addition to the Collection by TFE Hotels is set to launch this summer with a boutique offering in Melbourne’s Southbank.

The $150 million Hannah St. Hotel – developed by Time and Place, in partnership with construction specialists Hickory, MaxCap Group, and TFE Hotels – forms part of the new mixed-use precinct, Queensbridge. Designed by Melbourne’s award-winning Flack Studio, the 188-room hotel features a bold design to reflect the culture and creativity of the area, with custom furniture, expressive colours and collectable art.
“This site is incredible,” said Flack Studio Founder and Principal, David Flack, of the triangular lot and facade, which draws comparisons to New York’s iconic Flatiron Building. “Hannah St. will deliver an elevated and memorable hotel experience not only through the materiality and aesthetics of the design, but with the F&B and intuitive service on offer. “We wanted to create a building that feels like it’s always been here. Something that’s part grand hotel, part underground bar, part cultural clubhouse – with spaces that feel layered and nostalgic, but completely of now.” Located close to the $1.7 billion Melbourne Arts Precinct, the hotel is intended to offer a layered experience fusing art, architecture, music, and hospitality.
A key feature of the hotel and the Queensbridge precinct is The Clubhouse, designed to facilitate social connection, co-working and wellness, which includes a black and white 25-metre lap pool, steam room, sauna, fully equipped gym, podcast studios, meeting rooms, breakaway lounges, a garden terrace and private Izakaya-style dining room. “When designing the public spaces, we thought about how you invite people in, make these social active spaces, and make them places of positive interaction,” said Time and Place Director, Tim Price.
“The idea is to make people feel like they’re part of a place which is much loved, that has substance and timelessness. Our aspiration is to be the neighbourhood’s gathering place, like the old corner milk bar – part of people’s daily routine, where inside and outside spaces blur.” The hotel also offers two conference rooms, an indoor rooftop event space on the 10th floor with city views, and adaptable meeting areas
“We want intimacy, but we want action – venues sized for atmosphere and quality, not oversized spaces that feel empty,” Price added. Flack, who described the project as a “career highlight”, said the hotel needed to feel like Melbourne.
“If you’d taken one of the grand buildings of New York and renovated it again and again over the decades – you’d end up with something layered, something refined. That’s what we’ve done here,” he said. “It’s the definition of modern nostalgia. It feels old and contemporary – like the Chrysler Building. There is always a reverence in our work to spark memories, to take people somewhere they’ve been before, or somewhere they’ve always wanted to go.”
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