TFE Hotels has committed a $100 million investment across its first-generation Adina apartment hotels to refurbish and reposition some of its best-known properties across Australia, Europe and the United Kingdom.

The investment will see a design-led upgrade of guest rooms, public spaces and hotel amenities across key properties in Australia and Europe, with a growing pipeline in New Zealand, the United Kingdom and Singapore.

“The Adina brand and experience are evolving as travellers increasingly look for hotels that can provide both the living experience with full hotel services and amenities,” TFE Hotels Chief Executive Officer, Antony Ritch said.

“In addition to our owned hotels, we’re working closely with our third party hotel owners to elevate the guest experience by leaning into what makes Adina unique – generous liveable spaces, relaxed Australian hospitality, and an elevated design approach.”

“Whether you’re in Darling Harbour or Darwin and Berlin or Budapest, we want Adina guests to ultimately feel like they’ve found their own sanctuary of space – even when they’re far from home.”

Ritch said the Adina brand experience is also evolving with purpose.

“With new hotels opening in Brisbane, Hobart, Cambridge and Glasgow, the rollout of our new Adina brand activations, and the implementation of a digital Guest Experience Platform across the portfolio, we’re delivering a more connected, design-led and guest-centric experience,” he said.

“This next chapter reflects our commitment to invest in where traveller expectations are heading.”

The move comes following last month’s unveiling of Adina Darling Harbour, which has been reimagined as a contemporary harbourside property 26 years after opening with a multi-million dollar overhaul of the 114-room hotel.

Adina Perth is also slated to receive a multi-million-dollar refurbishment, while Adina Town Hall in Sydney completed its top-to-bottom re-design last year.

Further afield, significant refurbishment projects underway in Germany and recently completed in Hungary. In Frankfurt, Adina Frankfurt Neue Oper is undergoing a comprehensive 12-month refurbishment program to its 134-apartments and public spaces.

“ESG principles are embedded throughout the design, ensuring sustainability through timeless quality and responsible sourcing,” TFE Head of Operations for EU and the UK, Moritz Klein said.

In addition, Adina Budapest recently completed a nine-month refurbishment program, unveiling a refreshed contemporary design across 75 guest rooms in the main wing and its public spaces.
“The response from our guests has been overwhelmingly positive,” Hotel General Manager, Angéla Gergye said.