Singapore Airlines has rolled out complimentary unlimited in-flight WiFi for all Business Class customers, as well as its PPS Club members and PPS Club supplementary card holders.

In addition, the carrier says KrisFlyer members now enjoy free three-hour WiFi plans when travelling in Premium Economy Class and free two-hour WiFi plans when travelling in Economy Class.

“Staying connected, even at 35,000 feet in the air, has become an essential aspect of the travel experience,” said Singapore Airlines’ Senior Vice President Customer Experience, Yeoh Phee Teik.

“With our enhanced WiFi offerings, SIA’s customers can stay in touch with their loved ones, post photos and videos on their social media channels, or keep updated on the latest news.

“These changes are in response to customer feedback, and part of SIA’s continuous investment to elevate the travel experience and maintain our leadership position,” he said.

Customers who are not KrisFlyer members, and members who may have consumed their complimentary plans, may take advantage of SIA’s new attractive and simplified WiFi price plans, according to the carrier, and these range from US$3.99 for one hour, US$8.99 for three hours and US$15.99 for the entire flight.

Teik said these enhancements further elevate the in-flight customer experience on board SIA flights, with the Airline’s Suites and First Class customers also enjoying complimentary unlimited WiFi and as a result, SIA becomes one of the first airlines to offer complimentary unlimited WiFi across its passenger network for its Suites, First Class and Business Class customers, as well as PPS Club members.

Previously, Business Class customers and PPS Club members enjoyed 100MB worth of complimentary in-flight WiFi. KrisFlyer members travelling in Premium Economy Class and Economy Class were offered a two-hour complimentary in-flight WiFi plan that was optimised for text-only messaging services.