Qantas transforms Aquire into a new Business Rewards program

by James Wilkinson

Qantas has evolved its popular Aquire program into a new offering called Qantas Business Rewards, one that’s still aimed at small to medium-sized enterprises.

Like Aquire, which was launched in 2014 and now has over 125,000 members, Qantas Business Rewards will see both an employee and the business they work for earn Qantas Points.

Similar to the Frequent Flyer program for individuals, companies can also earn points for purchases on the ground, ranging from office supplies to recruitment and telecommunications.

Qantas Group CEO, Alan Joyce, said the new program was designed to attract and reward small to medium-sized companies for doing business with Qantas and its partners.

“The success of our Frequent Flyer program shows that people like to be rewarded for their loyalty to Qantas, and that Qantas Points are something they really value. We think the same is true of small business,” he said.

“Qantas Business Rewards works in much the same way as Frequent Flyer, with a mix of partners that reflect the kind of transactions small businesses make most often, including air travel.

“We expect some companies will use the points they earn to reward employees, perhaps through incentive trips for high performers. Others will use them on flights to help reduce their overall travel costs.

“This is another reason for businesses to choose Qantas, on top of the network reach, reliability and level of service we offer,” Joyce said.