In a move set to excite shoppers and travellers alike, Australia’s premium department store David Jones has announced a landmark loyalty partnership with Qantas Frequent Flyer.

The partnership comes as the retailer prepares to launch its new world-class loyalty program, David Jones Rewards, later this year.

For the first time, David Jones shoppers will be able to earn and redeem either David Jones Rewards Points or Qantas Points, giving millions of Australians more choice every time they shop at the retailer’s 40 stores and online.

David Jones shoppers will be able to redeem their Qantas Points on a wide range of rewards across the Qantas Frequent Flyer program, including over 20 million reward seats, flight upgrades, hotel stays, and other travel perks.

Over half of Frequent Flyers actively earning Qantas Points have done so with retailers in the last 12 months. Once launched, shopping at David Jones will unlock billions more points for members in the coming years.

“There are few retailers more iconic than David Jones, and we are delighted to welcome them onboard as one of our flagship partners,” said Qantas Loyalty CEO, Andrew Glance.

“One in two Qantas Frequent Flyers already shop regularly at David Jones, and once live, will offer members even more opportunities to be rewarded when shopping the brands they love.

“The number of points members have earned through retailers has doubled in the last five years, and we anticipate it will double again by 2030, as we expand our footprint across a growing range of retail categories.”