Plantation Rum goes sustainable with limited edition bundle

by James Wilkinson

The artisanal spirit brand, Plantation Rum, has debuted a new, limited edition bundle of their famous blend, Plantation Stiggins’ Fancy Pineapple Rum.

The signature spirit macerated with fresh tropical pineapples is now packaged into a sustainable bundle containing metal straws and straw cleaners, so you can sip a little more mindfully at your next at-home cocktail night.

A staple of the backbar and home bar cart alike, Plantation Stiggins’ Fancy Pineapple Rum is the perfect balance of delicious pineapple fruit and hearty rum, granting the bottle and brand insurmountable success since the product launched in 2011.

This month, Plantation Rum announces an entirely new bundle to showcase the bottle, one that places an emphasis on sustainability and more mindful home drinking habits.

For a limited time only you can purchase the pineapple blend in all-new recyclable packaging, containing complementary metal straws and pipe cleaner, meaning your next at-home cocktail night will be a little eco-friendlier but still trendy.

Stephanie Simbo, Global Brand Manager for Plantation Rum said: “Sustainability has long been at the heart of Plantation Rum’s values. We constantly strive towards safeguarding the future of our planet by implementing actions reducing the environmental impact of rum production.

“Even changing the warehouse’s roof at West Indies Rum Distillery to accommodate solar panel installation producing our own electricity towards a goal of self-sufficiency, or reducing our carbon footprint in transportation by shipping full proof rum barrels to be bottled in Europe instead of transporting glasses, we are aimed at creating a larger positive impact not only in the rum industry but on the environment as a whole.”

The liquid itself is the reason for so much hype. Unlike many other flavoured spirits, Plantation Stiggins’ Fancy Pineapple Rum is made with real fruit flavours, not syrups.

Fresh chunks of tropical pineapple are macerated in the Plantation Original Dark rum, while pineapple rinds are infused in the Plantation 3 stars rum and then further distilled.

Both fruit infusion and distillate are then blended together to create a rich and delicious bouquet of fruity aromas.