For over 210 years, the Peugeot name and its iconic Lion emblem has appeared on a range of products from coffee grinders to pepper mills, bicycles, scooters and automobiles.

It’s fair to say Peugeot has always been at the forefront of mobility and innovation.

The French marque boasts a broad history of being locally assembled and sold in Australia since the 1950s as well as winning prestigious and gruelling events like the iconic Dakkar Rally and the Redex Australia Reliability Trial.

Now, the world’s oldest surviving automotive brand is reaffirming its personality and character with a new logo. It’s turning over a new page in its history. It is reinventing itself, over and over again.

Click on the YouTube video below for a look at the ‘new’ Peugeot.