On the rise: Volvo’s popularity continues to soar in Australia as car maker’s sales top 10,000 for first time

by James Wilkinson

Volvo Car Australia has cracked the 10,000 sales milestone for the first time in its history, capping off a brilliant 2022 for the Swedish automaker.

Volvo Car Australia Managing Director, Stephen Connor, said achieving 10,000 sales – an increase of 18.7% year-on-year – was a solid end to a challenging year that was affected by ongoing supply chain issues and a slowing economy.

“In 2021 when I was appointed Managing Director, I stated 10,000 sales was very achievable for Volvo based on our consistent growth trajectory and the strength of our brand in the luxury SUV segment,” he said. “Our performance over the past two years has reinforced my belief that Volvo can be a consistent top three player in our segment.

“Globally, Volvo is firmly committed to becoming an electric-only carmaker by 2030, but in Australia we’ve previously announced we will make the transition to full EV happen by 2026.

“I am very confident we can achieve this and accomplish our aspiration of selling 20,000 fully electric cars every year in Australia. By 2025 nearly 80 per cent of Volvo’s Australian sales will comprise fully electric models.

“We know Australian consumers are early adopters of new technologies, and they are embracing fully electric cars in increasing numbers as part of a practical response to combatting climate change. We believe this momentum will increase in the years ahead.

“There is no long-term future for cars with an internal combustion engine. So, instead of investing in a shrinking business, we choose to invest in the future, which is fully electric.”

“The earlier deadline will allow us to meet the expectations of our Australian customers and be a part of the solution when it comes to fighting climate change. Sustainability is now as important as safety to us, with climate action having the highest priority,” Connor said.

Last November Volvo launched the C40 Recharge, the first dedicated electric vehicle model for the Australian market. The C40 Recharge is available in a single electric motor and front-wheel drive option, while the second variant comes with dual electric motors and all-wheel drive. It is also the first Volvo to be completely leather-free.