Mondrian taps into Chinese market with upcoming Hong Kong debut

by Ruth Hogan

Luxury lifestyle hotel brand Mondrian is set to introduce its first Hong Kong hotel in the fourth quarter of 2023, the opening of a 324-room hotel in the urban district of Kowloon.

Mondrian Hong Kong will feature a nose-to-tail steakhouse, an innovative cocktail bar, as well as a 40th floor rooftop social space.

“Entering the Chinese market is an incredible milestone in our expansion, and as with all Mondrian locations globally, community and culture will be essential,” said Ennismore Brand COO for Mondrian, Chadi Farhat.

“Introducing the brand through personal stories and a variety of perspectives is a powerful way to foster a meaningful connection with the local community and engage travellers with an experience that is truly inspiring.”

Born in Los Angeles, Mondrian has expanded to locations such as New York, Miami, London, Cannes, Doha and Seoul, bringing its neighbourhood-style approach and a commitment to art and creativity.

With Dirk Dalichau at the helm, the hotel will be led by a diverse team.

“‘Inspired. By People ‘isn’t just sentiment for us; it’s a promise and an ethos we live and breathe,” said Dalichau.

“There is no doubt in my mind the more diversity the better, race, cultural, sexual, gender, religion. You are just a better team for it. So, it’s a massive philosophy for us. I find endless inspiration in people and their stories.”

Located in Tsim Sha Tsui, boasting immediate MTR access and proximity to the arts and culture scene, Mondrian Hong Kong offers its own gallery-like interiors.

“The vision is the hotel as progressive and imaginative community, a place to connect, have fun, be challenged, experiment, and come away inspired,” said Dalichau.

“I couldn’t be more excited about the timing. Travel and business is beginning to boom again, Hong Kong is buzzing, Kowloon is transforming, the centre of gravity is shifting, the whole West Kowloon Cultural District is amazing and the nightlife is truly 24-7.

“It is a privilege to help bring such an iconic lifestyle brand to this part of the world and to help shape the Mondrian brand to a mostly Asian audience.”

The arrival of Mondrian comes at a time when multiple landmark projects are being completed in West Kowloon, which Peterson Group Chief Executive Officer, Tony Yeung, said will redefine Hong Kong’s culture scene.

“To align with this new future, Mondrian seeks to create a new hospitality experience for the global traveller that is rich in culture and surprises,” Yeung said.

“By collaborating with local and international designers, artists and chefs, Mondrian Hong Kong aims to stimulate one’s senses to fulfil the whole journey for those who are seeking a new perspective of this exciting city.”