MGallery by Sofitel accelerates its international expansion

Wayfarer x AccorHotels promotion

by James Wilkinson

MGallery by Sofitel has announced the opening of three new addresses: Victory House Leicester Square in London and The Retreat Palm Dubai, as well as Tarcin Forest Resort and Spa, which both mark the first step of the brand in the Middle East and in Bosnia respectively.

MGallery has already 90 unique and fascinating addresses in 24 countries around the world, with famous flagships like Hotel Molitor Paris and INK Hotel Amsterdam.

With an established presence in several key markets across Europe, MGallery is the fastest-growing brand within the AccorHotels luxury brands. For the upcoming five years, MGallery will continue to expand its collection with captivating new hotels including 32 openings all around the world.

Victory House has opened in London


Victory House, London Leicester Square is the latest MGallery boutique property opened in the UK. Designed in partnership with renowned architects Michaelis Boyd, the hotel’s interior has been carefully curated to emulate the rich cinematic history of its landmark location.

In addition to Leicester Square’s iconic cinematic history, the rich heritage of the building has influenced the hotel’s interiors. Victory House retains its original 19th century terracotta façade and stands as an unwavering icon within the ever-evolving Leicester Square. Originally built in early French Renaissance style in 1898, by leading theatre designer Walter Emden, Victory House was previously known as Hôtel de l’Europe, with a Parisian brasserie renowned in its heyday as a popular dining spot in the West End. The building’s distinct character is evident throughout the design of the hotel, where understated nostalgia meets sleek modernity.

Victory House, London Leicester Square boasts 86 stylish and contemporary bedrooms, including nine suites, which are fully soundproofed to create a quiet haven in the buzz of London’s film district. With an unparalleled view over Leicester Square, each room also offers a luxurious and memorable front row view when one of the red carpet’s many film premieres is taking place below. Victory House has officially launched the restaurant, Petit Bistro, operated by Ed Baines and Jamie Poulton, the founders of legendary London restaurants.

The property’s central location is also perfect for exploring London’s sights, theatres and shopping hotspots. Victory House is within walking distance of Soho, Covent Garden, Piccadilly Circus and St. James’s, allowing guests to experience the capital’s most impressive landmarks including Buckingham Palace and Westminster.

Inside the lobby at The Retreat Palm Dubai


The Retreat Palm Dubai is the first MGallery property as well as the first 360-degree holistic wellbeing resort in the Middle East, allowing guests to embark on a transformative journey.

Tucked away on the exclusive coastline of Palm Jumeirah’s East Crescent, the beachfront destination houses 255 picturesque rooms and suites, all designed with natural elements, earth tones and a harmonising Feng Shui philosophy throughout. Its architecture, design and services are inspired by “Serenity”, one of the hallmarks indicative of the MGallery brand. At the heart of the resort is the Rayya Wellness Centre offering an uplifting relaxation and rejuvenation experience.

The property also features four exceptional dining concepts promoting healthy gastronomy, serving an array of nutritious food and beverage varieties made from local, organically-sourced products.

Striking: the Tarcin Forest Resort in Sarajevo


Tarcin Forest Resort & Spa, Sarajevo is the first MGallery hotel to be opened in the Balkans. Located within a 20/30 minute drive of Sarajevo’s center, it provides guests with plenty of opportunities to immerse themselves in the culture, history and natural beauty of this fascinating, dynamic and multifaceted city.

MGallery Tarčin Forest Resort and Spa is a contemporary, elegant curved building that was designed to blend in with the natural landscape. It combines impressive ceiling heights, sober pure lines with a peaceful chalet atmosphere. Guest rooms are cosy and spacious, connected to nature with stunning forest and mountain views, through large bay windows and balconies. The interiors are decorated with natural wood, wool and subtle touches of traditional Kilim patterns. The retreat features a restaurant, hotel cafe, business center, executive VIP lounge, luxury spa and a wellness oasis with a modern fitness center, organic dining, and unique array of conference and banquet facilities.

Nestled in the midst of the gorgeous greenery of Tarčin forests, surrounded by rejuvenating alpine nature, pristine air, and water, MGallery Tarčin Forest Resort and Spa is a perfect place to escape the stresses of modern life and ascend to a state of emotional serenity and physical well-being.

MGallery by Sofitel is AccorHotels’ collection of inimitably enchanting, unique boutique hotels to discover the world and beyond.

MGallery by Sofitel has 90 unique and fascinating addresses in 24 countries around the world, all of which are havens for those who relish off-the-beaten-track experiences. Each address is remarkable for its singular personality and deep-rooted local history.

AccorHotels is a world-leading travel and lifestyle group and digital innovator offering unique experiences in more than 4,200 hotels, resorts and residences, as well as in over 10,000 of the finest private homes around the globe.