Marriott signs new-build Westin hotel at site of Adelaide’s historic Freemasons Hall

by Ruth Hogan

Marriott International is set to introduce the first Westin Hotel in Adelaide in late 2026 following the signing of a 236-room hotel with Australian property developers Freemasons South Australia and Northern Territory and Pelligra Group.

Situated in Adelaide’s CBD at 254 North Terrace, new-build The Westin Adelaide will form part of a landmark mixed-use development that aims to preserve the historic Freemasons building and its iconic façade while integrating the modern 33-storey Keystone Adelaide Tower.

“To finalise an agreement with Pelligra Group, and at the same time forge a new relationship with Freemasons South Australia, makes this an exciting and unique partnership that will not only honour the rich heritage of the historic building, but also mark our commitment to enhancing the city’s hospitality offering,” said Marriott International Vice President of Hotel Development for Australia, New Zealand and Pacific, Richard Crawford.

“The project’s strategic location in the CBD and the retention of the iconic heritage building will be key ingredients for the distinctive positioning of a hotel that will have global pedigree.”

The project sees the hotel span 19 levels of the contemporary tower, alongside a Freemasons Hall and Grand Lodge, retail outlets, office tenancies, rooftop restaurant and observatory.

The hotel itself will feature 222 premium room and 14 suites, a sky lobby, restaurant, lobby lounge, cafe, fitness centre, swimming pool, day spa, 700 square metres of event and meeting space, and an exclusive Executive Club Lounge.

Marriott International says wellness will be a core element of the guest experience, offering signature programs “to transcend the stressors of travel”.

“Marriott International delivers an incredible brand in Westin, a fantastic team, and a loyalty program we feel will help millions of people discover our beautiful home of Adelaide,” said a representative for the Freemasons South Australia and Northern Territory.

“Our organisation is incredibly proud to partner with such a prestigious hotel company, and the Pelligra family, in delivering the Keystone Adelaide Tower.”

The 236-room Westin Adelaide is slated to be the second Marriott International property in South Australia, following the opening of Marriott Adelaide Hotel in mid-2024.

“The Westin Adelaide will contribute to Marriott’s growing footprint in the country, as well as global collection of more than 240 Westin hotels and resorts,” said Marriott International Area Vice President – Australia, New Zealand and Pacific Sean Hunt.

“It will be the fifth Westin property in the Australia Pacific region, joining high profile Westin hotels located in Melbourne, Brisbane, Perth, and Fiji.

“We are very confident that our close to 200 million Marriott Bonvoy members across the world will gravitate to The Westin Adelaide as their new hotel of choice in a city that has very strong demand drivers for both business and leisure travel.”

 

X