Marriott and wellness brand, Lefay, have entered into a joint venture to expand the hotel group’s luxury wellness offerings globally.

Marriott International and the Leali family, founders of Lefay, will bring the luxury wellness hospitality brand Lefay into the Marriott portfolio.

The collaboration is said to combine Lefay’s approach to holistic wellbeing with Marriott’s global scale, and the power of its Marriott Bonvoy loyalty platform. Lefay will be the first brand in Marriott’s portfolio dedicated exclusively to luxury wellness.

Founded in Italy in 2006 by Domenico Alcide and Liliana Leali, Lefay is known for its immersive resorts in natural settings and its proprietary Lefay SPA Method, which blends scientific research with holistic wellness traditions.

The Lefay portfolio features two luxury resorts in Lago di Garda and Dolomiti Italy with plans to expand the brand with three properties under development in Tuscany, Southern Italy, and the Swiss Alps.

Lefay’s existing and pipeline resorts will operate under long-term hotel management agreements with the new joint venture, to which Lefay will contribute existing brand and intellectual property assets. The Italian real estate assets will continue to be held by the brand’s founders. Together, the parties intend to grow the brand around the world, leveraging Marriott’s powerful development capabilities.

“Marriott is thrilled to collaborate with the Leali family as we grow our luxury wellness portfolio,”  Marriott International President and Chief Executive Officer, Anthony Capuano said.

“Luxury is increasingly defined by wellbeing, purpose and meaningful experiences. We are excited to introduce Lefay to our customers around the world and thoughtfully expand Marriott’s presence in the luxury wellness space.”

Each Lefay property is designed as an eco‑resort, and guests may choose from à‑la‑carte treatments or structured multi‑day wellness programs, all rooted in Lefay’s holistic philosophy.

“Lefay represents a new expression of luxury, one that is wellness‑first, deeply experiential, and emotionally resonant,” Marriott International President of Luxury, Tina Edmundson said.

“As guest expectations continue to evolve, our collaboration with Lefay will allow us to thoughtfully extend our luxury offerings into a space where wellbeing is not just an amenity, but the heart of the travel experience.”

The transaction is subject to customary approvals and closing conditions.