Major tourism boost as AHICE launches new Fiji Islands investment summit

by James Wilkinson

Hotel and tourism investment in the Fiji Islands is set to be given a global boost, following the launch of an all-new AHICE branded conference in partnership with one of the world’s leading travel organisations, Tourism Fiji.

Set to debut on July 3-4, 2024, at Sofitel Fiji Resort and Spa on Denarau Island, the Asia-Pacific Hotel Industry Conference & Exhibition (AHICE) Fiji Investment in Tourism Summit is set to discuss and showcase the incredible opportunities in the South Pacific nation.

A cocktail event was held last week (Dec 14) at the Sheraton Fiji Golf & Beach Resort – sponsored by Marriott International, Wayfarer, De Beaurepaire Wines and Tappoo and attended by almost 100 leading hotel owners, operators, consultants and suppliers from across Fiji and Asia-Pacific – to celebrate the launch of an exciting partnership between AHICE and Tourism Fiji that has already delivered immense interest from global hotel chains and investors like.

AHICE Founder and Global Chair and Wayfarer and HM Editor-In-Chief, James Wilkinson, said there was an incredible opportunity to boost investment in the Fiji Islands and the new event was about ensuring the nation was attracting global attention.

“The Fiji Islands has an immense opportunity to grow investment in hotels and tourism and we are proud to be helping deliver that message globally through the launch of the AHICE Fiji Investment in Tourism Summit,” he said.

“We are thrilled to be working with Tourism Fiji and Investment Fiji to deliver a world class conference that will grab the attention of investors across the world.

“Plans for the event in July 2024 are already well advanced, as is a guest list of investors who are deploying capital in the industry across the world.

“Fiji should be home to more of the world’s best hotel brands, leading attraction businesses and more and we are excited to be helping bring investors who can deliver that to the Fiji Islands.”

The launch of the AHICE Fiji Investment in Tourism Summit follows the delivery of a successful investment summit by Tourism Fiji earlier this year and the organisation’s Chief Executive Officer, Brent Hill, said he was excited about the opportunity to supercharge the investment message in partnership with AHICE.

“It’s really exciting to launch the AHICE Fiji Investment in Tourism Summit,” Hill said at the launch event on Dec 14.

“We attended AHICE Asia Pacific in Adelaide in May this year and it was such a great opportunity to talk Fiji to all these people that were there and I just couldn’t believe the amount of major investors that were there.

“We had so many opportunities and so many networking opportunities, so it was an obvious thing for us and Investment Fiji to partner up with AHICE to ensure that we get really heavy hitters next year in July.

“We’re really excited and we’ve already put a lot of feelers out and James [Wilkinson] is very confident we’re going to have a really good guest list and a fantastic two days.

“We will do our absolute best to make sure that that investment flows through quickly and it works for everybody… so that everybody in Fiji’s life gets lifted.

“I’m really excited about the summit next year and I think it’s fantastic,” Hill told the crowd at Sheraton Fiji Golf & Beach Resort.

The AHICE Fiji Investment in Tourism Summit will be held over two days on July 3-4, with the first day being hotel site tours across Fiji, followed by a full say conference on day two at Sofitel Fiji Resort and Spa.

The AHICE Fiji Investment in Tourism Summit is the fifth AHICE conference event in the portfolio, joining AHICE Aloha (Honolulu, late Nov 2024), AHICE Aotearoa (New Zealand, late Sep 2024), AHICE Asia Pacific (Adelaide, May 1-2, 2024) and AHICE South East Asia (Singapore, Feb 27-29, 2024).

Tickets are now on sale for the inaugural AHICE Fiji Investment in Tourism Summit and sponsorship enquiries are also open at