Société, which launched on Monday, allows members to earn and burn points on almost all travel products on Luxury Escapes.
Luxury Escapes CEO and Co-Founder, Adam Schwab, said the launch of Société represents a major milestone for the brand.
“We created Société because we wanted to really reward our loyal members,” said Schwab.
“Our customers are at the heart of everything we do, and this program is designed to recognise and reward their loyalty in a meaningful way,” Schwab said.
“It’s about more than just points – it’s about turning every trip into an exceptional experience, and helping people feel like insiders wherever they go.”
Free to join, Société allows members to earn two types of rewards, Points, which can be used like a currency to save on future bookings, and Status Credits.
Members will be able to earn Status Credits on eligible purchases and as they progress into higher tiers, they will gain access to additional benefits such as guaranteed room upgrades, airport lounge access, private airport transfers, priority customer support, discounts and hidden offers.