Lexus adds perks to Encore owner benefits program

by James Wilkinson

Lexus Australia has expanded its Encore Owner Benefits program, by adding key perks such as holiday car loans, free valet parking and fuel discounts.

The move includes an expansion of the Lexus Encore program, in the form of two membership tiers, Encore and Encore Platinum, with the latter being standard with all Lexus RC F, GS F, LX, LC and LS models.

Lexus Australia Chief Executive Scott Thompson said Lexus Encore Platinum builds on the luxury mobility and convenience of the program by adding valet parking at participating shopping centres, and the ability to swap into other Lexus models at select airports and dealerships, called Lexus on Demand.

He said the expansion of Lexus Encore emphasised how the luxury lifestyle brand is going even further for customers in a year where they may need support the most.

“Lexus understands that this year we have been challenged to reassess how we spend our time in the short term, and how meaningfully we use it going forward,” Thompson said.

“This period has crystallised our view that the Lexus approach to customer care should be even further extended, to both save time for Lexus Encore members and allow them to savour time with amazing experiences.”

One of the best new perks is the ability for Lexus Encore Platinum Members to book the Lexus of their choice when travelling. This complimentary service gives owners access to four trips, up to eight days each, over the course of the three-year membership period.

Lexus Encore Platinum Members also eight get valet parking vouchers to use at shopping centres around the Australia, including Melbourne’s Chadstone Shopping Centre and at select Westfield Shopping Centres.

There’s also the Lexus Service Experience, which incorporates Capped Price Servicing, featuring the benefit of a complimentary loan car delivery when servicing, and Lexus vehicle pick-up and drop-off from an owner’s home or work.

That has been expanded to include the new benefit of a 5-cents-per-litre fuel discount off Caltex premium unleaded or diesel, and DriveCare roadside assistance that goes above and beyond regular roadside assistance.