JW Marriott Hotels brand set for Australian debut in December

by James Wilkinson

JW Marriott Hotels and Resorts is set to make its debut in Australia this December 2020 with a AUD$35 million rebrand of Queensland’s Surfers Paradise Marriott Resort and Spa into the JW Marriott Gold Coast Resort and Spa.

“We are excited to announce the debut of our flagship JW Marriott brand here in Australia with the opening of JW Marriott Gold Coast Resort and Spa,” said Sean Hunt, Area Vice President, Australia, New Zealand and Pacific, Marriott International.

“The opening will signal the continued expansion of our luxury footprint in Australia as we continue to see strong demand within the luxury travel segment here. The JW Marriott brand, with its distinctive luxury philosophy, will resonate with these travellers, who seek exceptional, thoughtfully-crafted services and experiences.”

With a total of 223 rooms and suites, JW Marriott Gold Coast Resort and Spa has been designed, inspired by its natural surroundings, to promote and reflect the beauty and relaxed mood of coastal Queensland. The resort’s public spaces will be redefined but will retain the emblematic features of the original tropical design, which worked to create a connection to the surrounding lush hinterland landscape.

The new-look guest rooms, offering a choice of ocean or hinterland views, also draw inspiration from the local landscapes and surrounding elements. All bathrooms will have the ability to be opened up to the bedrooms, providing a greater sense of connectivity and a composition of lightly toned, natural timbers, locally sourced stone and soft curved forms will create a sophisticated coastal character.

The property’s six food and beverage venues, including two feature restaurants, lobby lounge and bar, pool bar, a new Japanese whisky bar and a signature JW Marketplace, will ensure guests have access to a refined yet relaxing dining experience throughout their stay.

“We are absolutely delighted to be embarking on the transformation of our tropical paradise oasis to offer genuine luxury experiences here on the golden beaches of the Gold Coast,” said Ravinder Dhesi, General Manager, JW Marriott Gold Coast Resort and Spa.

“We look forward to welcoming our guests back to our enhanced resort and to anticipating their every need with our exceptional levels of service and warm and welcoming team.”

As part of the Marriott International group, the resort is committed to guest health and has put in place a comprehensive approach to meet the safety challenges presented by COVID-19, including higher standards of cleanliness throughout the hotel as well as modifications to associate-guest protocols developed to be consistent with social distancing guidelines.

The resort will continue to welcome guests during the ongoing upgrading of the resort.