Japan’s largest hotel chain sets sights on global growth with unified hotel brand

by Ruth Hogan

Seibu Prince Hotels Worldwide Inc. is uniting its three hotel companies – Seibu Prince Hotels Worldwide, StayWell Holdings, and Prince Resorts Hawaii – under a single marketing brand, Seibu Prince Hotels and Resorts from April 2024.

Under this unification, Seibu Prince Hotels and Resorts will offer a diverse portfolio of 26,000 rooms across Japan and around the globe.

A streamlined guest experience will include the launch of a new global website and integrated central reservation system to simply the booking process, and loyalty program.

“This integration strengthens our domestic and international strategies, paralleling our ambitious expansion plans,” said Seibu Prince Hotels Worldwide President, Yoshiki Kaneda.

“We aim to grow to 250 hotels and become a global leader, delivering exceptional value and unforgettable experiences for every guest.”

Seibu Prince Global Rewards will merge existing domestic and international memberships and allow members to earn and redeem points across the entire portfolio, including rooms, restaurants, retail outlets, golf courses, ski resorts and the facilities operated by Seibu Group in Japan.

“Seibu Prince Hotels & Resorts is poised to become a force in the global travel landscape,” the company said in a statement.