A 25-room boutique hotel curated by award-winning creative director and designer, George Gorrow and his wife, Cisco Tschurtschenthaler opened last month

Sea Sea Hotel, located at 30-34 Pacific St, Crescent Head centres around local surf culture, hospitality, art, and music, with ‘70s surf inspired interiors and artisan furniture and crafts. The hotel features a communal surf club, a hi-fi audio lounge for live music, and art exhibitions that showcase local and international talent. “Crescent Head still feels like that place you visited as a child, it still feels so pure,” said Founder George Gorrow, previously Ksubi Co-Founder and Creator of The Slow in Bali. “I love surfing, as does my wife, the waves here are fun waves to surf and the area offers quite a bit of diversity, so it caters for everyone. If you don’t have a board, you can try some of our rental fleet boards by Wild Things Gallery.

“A hotel for me is place, not just a bed you use to sleep in while visiting a town. The hotel can be a key experience. Something that allows you to deep dive into the surrounding local culture. We are trying to do this at Sea Sea.” Each room – Studios, Suites, a Two-Bedroom Suite and a Balinese style Villa and Studio complete with a private pool and gardens, a separate lounge room and kitchen and three bathrooms – feature mini bars, and 24-hour Sea Sea TV and Radio channels curated by Wesley Herron of Reverberation Radio (LA).

The Club House features a surf and souvenir shop, The Surf Club Gallery with seasonal photography-focused exhibitions, a hi-fi audio lounge with music curated live from the resident record selector, two fireplaces, a bar and restaurant, and a 90sm culturally curated project space and games room. The Sea Sea Sane Kitchen by Daniel Medcalf (Co-owner and Operator of No. 35 Kitchen & Bar, previously Icebergs Dining Room and Bar) will feature “a distinctly Crescent inspired menu, with a Macleay theme running throughout”. “Its local produce brought together with plenty of care to showcase the best of what the overflowing Macleay Valley food bowl has to offer,” said Medcalf. The hotel has collaborated with P&V Wine + Liquor Merchants Co