IHG Hotels and Resorts continues solid European expansion

by James Wilkinson

IHG Hotels and Resorts (IHG) is rapidly expanding its footprint in Europe, adding over 32,800 rooms in the past three years to its portfolio, a growth of 27 per cent.

Revealed at the recent (Mar 23) 2026 International Hospitality Investment Forum (IHIF) in Berlin, last year IHG opened a record 102 hotels and signed an impressive 117 properties in Europe, and acquired Ruby, the European-based premium urban lifestyle brand.

The company’s European portfolio now comprises more than 1,230 open and pipeline hotels across more than 40 countries.

According to IHG Hotels and Resorts’ SVP and Managing Director, Europe, Karin Sheppard, this sustained growth reflects decades of strong owner relationships and continued brand evolution, driven by a single ambition to consistently deliver brilliant experiences in every destination.

“Across Europe, IHG continues to build strong momentum as we purposefully scale our portfolio, surpassing 150,000 open rooms in the region – a significant milestone for our business,” she said.

“We are growing both new and established brands in priority markets to strengthen our presence across all four segments, underpinned by sustained investment in our enterprise to ensure every IHG brand and hotel remains competitive.

“It is also a moment to recognise our hotel teams across Europe, who consistently deliver exceptional guest experiences in some of the world’s most desirable cities and resort destinations.

“This achievement reflects the collective strength of our colleagues in more than 40 countries and their unwavering commitment to bringing IHG’s True Hospitality for Good to life.”

IHG’s growth across Europe spans its luxury and lifestyle, premium, essentials and suites portfolios.

“The strong growth across our brand portfolio reflects the rising confidence and trust we are seeing from both new and existing owners in Europe,” Sheppard said.

“That confidence is underpinned by the consistent performance of our brands, the strength of our commercial platforms and our ability to support owners with scale, expertise and long-term value creation in a highly competitive market.

“Conversions are playing an increasingly significant role in our growth, accounting for 84% of room openings and 61% of room signings in Europe in 2025.

“This highlights owners’ appetite for a faster, lower risk route to market, allowing them to quickly tap into the strength of IHG’s brands, distribution, loyalty and commercial engine.”

IHG has 1,230 open and pipeline hotels across over 40 countries in Europe and it’s largest markets include the UK and Ireland (404 open and pipeline properties), Germany (242 open and pipeline properties), France (84 open and pipeline properties), and Spain (81 open and pipeline properties).

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