Hyatt Hotels Corporation’s Essentials portfolio is continuing solid growth across the Southeastern United States, with more than 30 Hyatt Studios, Hyatt Select, Hyatt Place, and Hyatt House hotels representing approximately 4,000 rooms in its executed pipeline.

This planned growth, revealed at this week’s (Mar 16) Hunter Conference in Atlanta, underscores Hyatt’s commitment to scaling its brands in primary markets, as well as in secondary and tertiary markets that haven’t previously had a Hyatt hotel, according to the company.

“Opening the first Hyatt Studios properties has given us a unique perspective on the strength of one of Hyatt’s newest Essentials brands,” said Hiren Desai, CEO and Principal of 3H Group, who has opened two Hyatt Studios locations in Alabama with a third one opening in Florida this year.

“The hotels are ramping quickly and gaining traction with both extended-stay guests and corporate travellers.

“Beyond the efficient development model, what stands out is the personal relationship we have with Hyatt.

“Hyatt is responsive, collaborative and deeply invested in our success. That combination, paired with strong demand across the Southeast, makes this a compelling growth opportunity for us.”

Southeastern states are experiencing population growth, infrastructure investment, and sustained corporate travel that is driving increased hotel demand in markets like Florida, Georgia, South Carolina, and Alabama.