Hilton has reported another phenomenal year of growth, with the company adding nearly 800 hotels and 100,000 new rooms to its global portfolio in 2025.

Revealed at the 2026 Americas Lodging Investment Summit (ALIS) in Los Angeles (Jan 26), the company signed more than 1,000 new hotels in 2025, or almost 140,000 rooms and Hilton now has more than 3,700 hotels under development, totalling more than 520,000 rooms.

Hilton President and CEO, Chris Nassetta, said owner appetite for Hilton’s brands, increased conversion activity and outsized demand for luxury and lifestyle products continued to drive strong growth for the company’s development pipeline.

Hilton started construction on nearly 100,000 rooms in 2025, the company’s highest ever number of starts in a single year on an organic basis and approximately one in every five hotel rooms under construction globally is slated to join the Hilton system.

“Hilton’s record growth in 2025 reflects the power of our brands, the dedication of our team, and the trust of our owners and guests,” Nassetta said.

“We continue to strengthen our network effect and strategically expand into destinations around the world.

“We’re also adding new brands, with more to come in 2026, which is a testament to our commitment to innovate and meet evolving guest demand.

With a robust pipeline and industry-leading commercial engines, we expect net unit growth of 6% to 7% in 2026, positioning Hilton to lead the industry in the years ahead,” he said.

Contributing to the growth has been the launch of two new brands, Apartment Collection by Hilton and Outset Collection by Hilton, with more expected to be announced in 2026, according to Nassetta.

According to the company, Hilton expects to significantly grow its apartment-style inventory over the next few years through this new partnership and through additional franchise agreements with new owners in the multi-family segment.

In October, the company launched Outset Collection by Hilton, a conversion-focused brand designed for independent hotels, which has more than 60 hotels already under development and long-term growth potential of more than 500 hotels across the United States and Canada alone.

Conversions accounted for nearly 40% of openings in 2025 as owners seek the benefits of Hilton’s powerful commercial engines, converting from both independent and branded hotels to Hilton’s brands, according to the company.

“Hilton is committed to being the preferred partner for owners globally, which is clearly demonstrated by our growth in 2025,” said Hilton Executive Vice President and Chief Development Officer, Christian Charnaux.

“Our brands deliver industry-leading returns for owners over the long term, with market share premiums driving top line and our system scale maximizing margins and ultimately cash-on-cash returns.

“This results in our record 520,000 rooms under development, and our 20% share of all rooms under construction globally versus our current global market share of 5%.

“The setup to further grow our portfolio is tremendous,” he said.

Hilton welcomed more than 233 million guests to its properties last year, more than any year in its history, and surpassed the milestone of serving 4 billion guests worldwide since its founding.