Hilton has debuted ‘Hilton for Business’, a new, digital-forward travel program that the company says empowers professionals running small- and medium-sized businesses to simplify travel management while enhancing rewards and discounts for their loyalty.

The global program offers a comprehensive set of tools to enhance the business travel booking and management experience and provide Hilton Honors benefits to business customers and their employees around the world, according to Hilton’s President of Global Brands and Commercial Services, Chris Silcock.

He said Hilton for Business answers a growing need. Hilton data uncovered 75 percent of small- and medium-sized business customers book their own business trips and manage their own travel in-house, without outsourcing.

And Hilton’s 2024 Trends Report spotlighted that 80% of global travellers agree that it’s important to be able to book their entire trip online.

“At Hilton, we listen to the needs of our customers and then innovate to provide a superior hotel experience for every stay occasion,” said Silcock.

“This includes our small- and medium-sized business customers who have been looking for a travel platform – and loyalty benefits – that meets their unique set of needs and reduces friction points, from booking to billing.

“We’re thrilled to officially launch Hilton for Business today as our strategic solution to enrich the business travel experience for these customers and their employees.”

He said small- and medium-sized businesses are now able to discover a more seamless and value-driven business travel experience by engaging with Hilton for Business.

As part of the program, small- and medium-sized businesses that join Hilton for Business gain access to discounted rates across Hilton’s global portfolio of nearly 7,400 properties both on the website and on the Hilton Honors app.

Companies that enroll in Hilton for Business will also receive 7,500 Hilton Honors Bonus Points after any program member completes their first hotel stay.