Four hotels within the Elanor Hotel Accommodation Fund will transition to Accor brands under a deal with Elanor Investors Group and long-standing operating partner 1834 Hotels.
Under the agreement, Byron Bay Hotel and Apartments will rebrand to The Sebel Byron Bay – marking Accor’s return to Byron Bay – Barossa Weintal will rebrand to Mercure Barossa Valley; Clare Country Club will rebrand to Peppers Clare Valley; and Adabco Boutique Hotel Adelaide will rebrand to Mantra Wakefield Adelaide.
Byron Bay Hotel and Apartments will rebrand to The Sebel Byron Bay
The four properties will officially join Accor’s network next month with transitions underway to have a minimal impact on operations.
“We’re thrilled to welcome these outstanding hotels and resorts into the Accor network and to deepen our long-standing partnership with both Elanor and 1834 Hotels,” said Accor’s Chief Operating Officer in the Pacific region, Adrian Williams.
“These hotels are well positioned in key regional and leisure destinations, and we are confident they will see immediate benefit from our scale, systems and support.
Barossa Weintal will rebrand to Mercure Barossa Valley
“By joining our franchise network, each hotel gains access to Accor’s global distribution system and award-winning loyalty programme – ALL Accor.
“We take a sophisticated and hands-on approach to franchising, working closely with our partners to provide the tools, insights and local support they need to succeed.”
The repositioning of these hotels increases the number of the Fund’s hotels under the Accor brand to nine.
Clare Country Club will rebrand to Peppers Clare Valley
“We are very pleased to expand our relationship with Accor and strengthen the brand positioning of these hotels,” said Elanor Investors Group Managing Director, Tony Fehon.
“Aligning with Accor’s respected and targeted brand architecture allows us to further differentiate our portfolio and enhance investment performance.”
1834 Hotels, which manages the assets of the Fund, will oversee day-to-day operations and each brand transition.
Adabco Boutique Hotel Adelaide will rebrand to Mantra Wakefield Adelaide
“The support and operational execution by 1834 Hotels has been instrumental in bringing this strategy to life,” Fehon added.
The rebranding of Peppers Clare Valley and Mantra Wakefield Adelaide will follow the completion of planned refurbishment works to ensure full brand alignment and optimal guest experience.
