One of America’s hottest brands, 1 Hotels, has officially opened its fourth property and West Coast flagship, 1 West Hollywood this week (Jul 9).

Formerly The Jeremy, the property has undergone a total transformation, taking its cues from the raw natural beauty of the Southern California landscape.

As yet another world-class, mission-driven, luxury experience in the 1 Hotel portfolio, the newest property will continue to be operated by SH Hotels and Resorts, a subsidiary of Starwood Capital Group, a global private investment firm.

When it comes to sustainable hospitality, 1 Hotels walks the walk. With an Energy Star score of 95, ‘1 WeHo’ will be one of the most energy-efficient hotels in L.A.

Among its property-wide conservation practices is the inclusion of native and adaptive vegetation, a smart irrigation system that determines when soil actually needs water, a 100% organic, sustainably-grown vegetable garden and neighbouring beehive and 100-year old olive trees.

“1 Hotel West Hollywood will undoubtedly set a new standard for luxury hotel experiences in Los Angeles while staying true to our mission of inspiring conscious consumption,” said 1 Hotels Founder and CEO and Chairman of Starwood Capital Group, Barry Sternlicht.

“Now, more than ever, the idea of living well includes protecting the natural beauty around us.”

Inside the hotel, smart energy-efficient zoning of A/C and fresh air keeps guests comfortable and LED lighting flows throughout the building.

Designed by AvroKo and executed by SH Hotels and Resorts’ interior design team, the property’s conscious earthy design is inspired by the beauty and simplicity of raw materials: reclaimed timber and steel, recycled fiber carpeting, abundant native greenery and stunning stonework.

The reception desk is crafted from lumber, sourced from naturally fallen trees, and all lobby furniture is locally made by J. Alexander.

“The local community is integral to our growing footprint on the West Coast. From design and culinary to retail partnerships and beyond, 1 Hotel West Hollywood will be a sanctuary for guests and visitors alike to reconnect with nature,” said President of SH Hotels and Resorts, Arash Azarbarzin.

Nestled at the base of the Hollywood Hills, with sweeping views from downtown to Santa Monica, 1 Hotel West Hollywood features 285 guestrooms and suites, including dual penthouses perched atop the city skyline, which are set to debut later this summer. A newly renovated plunge pool and lounge deck overlooks West Hollywood and beyond.

The property also features 14,000 square feet of flexible event space, a business center, and a range of culinary options.

Executive Chef Chris Crary has challenged himself to create a selection of zero-waste dishes that amplify his restaurants’ commitment to preserving the beauty and bounty of nature.

1 Kitchen by Chris Crary serves a sublime menu of locally and sustainably sourced California cuisine with Italian influences. And Juniper Tree, 1 Hotel West Hollywood’s ethereal bar and lounge, is a perfect refuge from the city, and offering handcrafted cocktails, Mediterranean wines (biodynamic and organic), local craft beers and refined bar snacks.