Etihad reveals new amenity kits and loungewear

by James Wilkinson

Etihad Airways has launched a stunning new collection of amenity kits and loungewear created in partnership with renowned Italian design house, Giorgio Armani, and luxury wellbeing brand ESPA.

In addition, the UAE’s national airline has introduced a range of complimentary tote bags for guests on longer flights in Economy.

“As well as offering convenience, style and luxury inflight, our guests will take home their own co-branded Giorgio Armani amenity bag for use when travelling or at home,” said Etihad Airways’ Head of Product and Hospitality, Turky Al Hammadi.

“These sought-after bags come in collectable colours and styles meaning frequent flyers can build their personal Giorgio Armani collection.

“We’re also very proud to introduce a complimentary range of stylish and functional tote bags to our guests on longer flights in Economy.

“Not only will these bags be a handy gift, but they’ll help us to further reduce single-use plastic.”

The stylish new range features bespoke amenity kits for each premium cabin, as well as luxurious designer loungewear and slippers.

The range will be progressively rolled out on flights from the end of February.

Etihad’s new Business class amenity kits, designed by Giorgio Armani, come in two unisex styles – a clutch bag and a cube.

The co-branded Giorgio Armani and Etihad unisex clutch bag features “The Dunes”, a contemporary print design drawing inspiration from the rolling sands of the stunning Liwa desert in Abu Dhabi.

The iconic cube bag features a convenient, geometric shape for easy packing and organisation in trolley bags, suitcases or wardrobe drawers at home. Following the flight, the bags can be used to conveniently store small tech products, cables, or personal items for convenience on the go.

With travel wellbeing in mind, the Business class kits are filled with luxury ESPA skincare products including Nourishing Lip Treatment, Hydrating Spa Face Mist and Rejuvenating Hand and Body Lotion, alongside convenient gifts including plush slippers, an eyeshade, earplugs and a travel dental kit.

Also in Business class, Etihad takes Emirati design inflight with the new Etihad Business Class loungewear gifted to all guests on ultra-long haul flights over nine hours.

The luxuriously soft loungewear is inspired by the traditional Emirati dress and proudly features the iconic Emirati V stitching on the chest which is unique to the UAE’s national dress. Plush slippers complement the set.

With guest wellbeing in mind, Etihad has partnered with aromatherapy and wellness pioneers ESPA to provide luxury skincare products for amenity kits as well as premium cabin washrooms. Guided by 30 years of experience ESPA creates deeply sensorial wellness experiences to nurture and nourish holistic wellbeing.

This follows Etihad’s successful collaboration with ESPA to launch its limited-edition 20th anniversary amenity kits and is the first time the natural skincare brand has partnered with an airline.

In Economy, guests on flights over six hours are welcomed with a tote bag containing their inflight essentials, including gifts of Beekman hand cream, eyeshade and ear plugs. The branded tote bag is a useful gift for carrying excess items or future shopping.

The fashionable tote comes in three collectible designs featuring the tailfin designs of Etihad’s iconic aircraft livery, including the Greenliner and Manchester City special liveries.

Each bag is made from a 500ml PET bottle rescued from landfill. Packing the inflight amenities in the reusable bag also removes further single use plastics that would normally be used to pack the items individually.