The pair were working together on a healthy food concept at their branding agency Let’s Think and wanted to pair it with a healthy, natural bubbly soda but could not find one that existed.
This led to their big idea of sugar-free sodas and it took 18 months of research and formulating the soda with Australian experts who are masters of their trade.
“We noticed how many people drink unhealthy cold drinks and beverages which are laden with sugar and other nasties,” Julie says. “We set a goal to create a bubbly beverage that is a healthy alternative to other cold beverages in the market.
“We want people to think about what they drink. We set out to change the world a little bit for the better. Taste was important to us too. No one wants to drink or eat something healthy if it’s not delicious.”
Michael, CEO took the new Famous Soda Co. brand to market, two years of hard work and persistence paid off, positioning Famous Soda Co. firmly on the map.
He said mixing, brewing and blending all-natural ingredients “requires masters of their trade and months of rigorous testing and tasting to create the magic formula”.
“Our sodas not only taste good and look good, we can proudly say our sodas have zero sugar, are 100% Natural, Australian Made, keeping jobs local and only 8 calories per bottle,” he said.
Famous Soda Co flavours include Blood Orange, Passionfruit, Pink Lemonade, Lemon and Ginger Beer.
“We’ve just started our journey, we’re planning on being leaders in the ‘better for you space’, with more products that we look forward to sharing with you soon,” Julie says. “In a world where you can be anything, be healthy and good to yourself.”
The products are available in 250ml slimline cans and premium glass bottles in leading health foods stores, cafes, restaurants and supermarkets including Coles, Woolworths, Coles Express and independent stores across Australia.