Delta ramps-up its Premium Select offering as more aircraft gain the brilliant cabin

by James Wilkinson

Delta Air Lines’ brilliant Premium Select was one of the most exciting innovations for the Atlanta-based carrier when it debuted in 2017, and now, thanks to so much demand, the cabin is being rolled-out on more aircraft across the fleet.

Premium Select, one of the most popular cabins on the airline’s fleet of fuel-efficient and stylish Airbus A350-900s that operate flagship routes like Los Angeles to Sydney, is being installed on the carrier’s Boeing 767-300 and Airbus A330 aircraft which operate across Delta’s global network.

The retrofit of the Boeing 767-300 and Airbus A330 aircraft commenced in May this year and will see the jets received this fantastic, elevated Delta cabin experience that includes a wider seat, additional recline and an adjustable foot and leg rest, alongside brilliant food and wine, a TUMI amenity kit with Malin+Goetz products, noise-cancelling headsets and a blanket and pillow.

Further onboard touches include in-seat power, USB outlets, larger entertainment screens, a dedicated in-cabin flight attendant, while passengers will also gain Sky Priority throughout the journey, which includes expedited check-in, security and baggage handling, and premium boarding.

Both of the of the Boeing 767-300 and Airbus A330 fleets will also receive additional upgrades like refreshed lavatories, new LED cabin lighting, expanded personal power outlets and memory-foam comfort cushions.

That means the Boeing 767-300 and Airbus A330 aircraft will now have four cabin experiences to give customers more options whether booking for business or leisure: Delta One, Delta Premium Select, Delta Comfort+ and Main Cabin.

“As customers return to travel, we’re bringing them better and more comfortable experiences, and that includes introducing Delta Premium Select to more aircraft in our fleet,” said Delta’s Vice President of Brand Experience Design, Byron Merritt.

“We know customers are ready to get back into the world, and that is driving us to accelerate improvements to our aircraft that will give our customers the best onboard products.”

Merritt said the fleet modifications will give customers more options for seating as Delta rebuilds its global reach in 2021 with new routes to Iceland and Greece.

These fleet modifications, according to the airline, are the latest in a series of efforts Delta is making to modernise the customer experience as travel demand picks up.

In recent months, the airline has announced plans to outfit nearly all its domestic mainline fleet with high-speed connectivity, introduced new contactless payment options onboard and shared plans to build a seamless digital experience that takes the guesswork out of international travel.

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