Choice Hotels Asia-Pac has enlisted comedian, radio broadcaster and television presenter Merrick Watts for its latest marketing campaign, which promises to deliver more for every type of traveller.

The ‘Experience More with Choice Hotels’ campaign, which launches on Thursday October 17 across free-to-air, OOH, cable and connected TV, social and digital platforms and radio, encourages guests to ‘stay however you want’. The campaign points to the experiences on offer at Choice Hotels and the value-for-money proposition across its portfolio of five brands across Australia and New Zealand, which includes the upscale soft brand Ascend Hotel Collection and Clarion Hotels and midscale and flagship brands Quality Hotels, Comfort Hotels and Economy brand, Econo Lodge. “We’re delighted to have Merrick on board for this campaign,” said Choice Hotels Asia-Pac Senior Director Commercial and Revenue Management, Kari Hunter.

“His humour resonates with Australians and New Zealanders alike, making him the perfect personality to show how staying with Choice Hotels helps travellers ‘Experience More’ – in both value and unforgettable memories. “Whether it’s a family holiday or a short-stay trip, we want guests to know that selecting a Choice Hotels property will help them get more out of their visit, while also enjoying the best value for their money. “With such a relatable entertainer as Merrick Watts in the spotlight, we look forward to the “Experience More with Choice Hotels” campaign creating an emotional connection with our customers.” Watts, a regular on television shows such as Thank God You’re Here, The Cheap Seats and The Project, said he was “rapt” to be involved. “I was rapt to be asked to be involved with Choice Hotels because whether it is for work or a family holiday, it is genuinely where we stay when we travel around the country,” Watts said.