Cathay Pacific ups the inflight entertainment ante with new Disney partnership

by James Wilkinson

Cathay Pacific is continuing to deliver on its commitment to provide customers with an unrivalled inflight entertainment experience by bringing them the best of Disney, Pixar, Marvel, Star Wars and National Geographic right at their fingertips with an exciting new collaboration with Disney+.

Customers onboard Cathay Pacific flights can now explore more than 100 hours of films, series and documentaries from Disney, Pixar, Marvel, Star Wars and National Geographic, and this includes hours of exclusive Disney+ entertainment content never before available on Cathay Pacific.

Particular highlights that will soon be available to Cathay Pacific customers include series such as the first two episodes of Marvel Studios’ Loki (Season 1) and Obi-Wan Kenobi (Season 1), movies such as Chip ‘n Dale: Rescue Rangers and Disenchanted, documentaries like Welcome to Earth and Limitless with Chris Hemsworth, and family shows like Muppets Now.

Cathay Pacific General Manager Customer Experience and Design, Vivian Lo, said: “We are delighted to be the first in Asia-Pacific to bring the original titles and stories from Disney+ to our customers onboard. From beloved classics to blockbuster originals, captivating series, documentaries and family content, there is now an even wider selection of thoughtfully curated entertainment for customers on board Cathay Pacific.

“We are extremely proud of the industry-leading inflight entertainment we provide and we understand the importance many of our customers place on entertainment as a differentiator when choosing who they fly with. By delivering premium brands and titles from Disney+, we are continuing our commitment to offer an unparalleled entertainment experience.”

Earlier this year, Cathay Pacific was awarded the World’s Best Inflight Entertainment Award for 2023 at the Skytrax World Airline Awards.

Lo said Cathay Pacific already has the largest inflight movie and TV library in Asia-Pacific and seatback entertainment is equipped on every aircraft, in every seat.

Cathay Pacific has also invested in inflight entertainment technology onboard its aircraft. With the Airbus A321neo – the newest aircraft to join its fleet – Cathay Pacific was the first airline in the world to provide 4K ultra-high-definition screens, a 4K video-on-demand experience as well as Bluetooth audio streaming across all cabins, enabling customers to watch 4K Hollywood and Asian blockbusters using their own Bluetooth-enabled headphones.

Meanwhile with the A350, the airline introduced a new graphical user interface (GUI) that offers customers an intuitive user experience and makes navigating content even easier.

With a dark theme that makes for more comfortable viewing and reduces disturbance for other passengers, as well as interactive flight maps, customers can enjoy a truly seamless inflight entertainment experience. The new interface will be progressively introduced to other aircraft types.