Cathay Pacific launches new inflight menu with Hong Kong-based Italian eatery Pirata

by James Wilkinson

Cathay Pacific has launch a new inflight partnership with popular Hong Kong-based Italian restaurant Pirata to offer a taste of the restaurant’s home-style, honest Italian fare in the skies.

Cathay Pacific General Manager Customer Experience and Design, Vivian Lo, said the menu is now available onboard selected flights departing from Hong Kong and the carrier recognises that the difference is in the detail, “particularly when it comes to inflight dining and our commitment to service is centred on bringing our customers quality food”.

She said through meticulous collaboration with their partners, Cathay strives to provide exceptional dining experiences above the clouds with high attention to detail and options that cater to individual needs and preferences.

The new collaboration is the latest in a series of successful menu partnerships with popular Hong Kong brands, as part of Cathay Pacific’s continued efforts to elevate and diversify the inflight dining offerings available to customers, Lo said.

Opened in 2014, Pirata is Pirata Group’s flagship Italian restaurant in Wan Chai, specialising in familial regional specialties served up in large plates to share. Long journeys can be physically draining even for the most seasoned of travellers, so being able to impart that taste of familiarity and comfort to passengers goes a long way.

“We are very pleased to be partnering with Pirata in Premium Economy to bring our customers more new and exciting culinary delights when they fly with us,” she said. “This collaboration underpins our commitment to enhance the inflight customer experience by working with renowned Hong Kong dining brands that share our care and passion for delivering exceptional cuisine.

“This carefully curated selection of dishes channels the spirit of Italian cuisine by focusing on sophisticated simplicity, traditional flavours and quality ingredients, bringing the rich and vibrant tastes of Italy to the skies,” she said.

Pirata Group Chief Executive Officer Steen Puggaard said: “It’s an honour to be able to bring to the skies the warmth and comfort of Italian family gatherings, which are hallmarks of our flagship restaurant, Pirata. With this specially curated menu, we hope passengers will feel and taste a sense of unity and togetherness, even at thousands of feet in the air.

“As a Hong Kong-born restaurant group, a partnership with Hong Kong’s own home carrier is a milestone for us. This collaboration enables us to expand on our commitment to deliver extraordinary dining experiences beyond the walls of a traditional restaurant, creating lasting memories for travellers around the world.”

Lo said when designing the inflight menus, the culinary teams at Cathay Pacific and Pirata sought to bring the spirit of the restaurant’s honest, authentic Italian fare to each dish, inspired by the large, shared platters that often make up the heart of Italian family gatherings. Each of the dishes has been specifically tailored to bring the home-style fare of a Sunday family lunch to the skies.