BWH signs three SureStay properties amid growing demand for economy hotels
The cluster of signings sees the launch of extended stay brand, SureStay Studio, to the portfolio with an existing residential apartments property in Brisbane’s southern suburb of Mount Gravatt, to be converted into 2-bedroom accommodations for business and leisure guests.
In Sydney, two SureStay hotels are set to launch in the CBD and St Leonards later this year, following conversions of both properties.
Launched eight years ago, SureStay Hotels – consisting of SureStay, SureStay Plus, SureStay Studio and SureStay Collection – focuses on quality and consistency in its stays and delivering value for guests, with access to popular amenities.
The brand has experience rapid growth across key markets globally, with BWH reporting that there are over 450 current properties accounting for 30,000+ rooms within the portfolio.
BWH Hotels Australasia Managing Director, Rod Munro, said there is a growing appetite for this affordable accommodation offering.
“SureStay Hotels has experienced remarkable growth in recent years and the milestones prove that our premium economy products have quickly become one of the fastest growing brands in the hotel industry,” Munro said.
“SureStay is resonating with investors as we navigate the current economic crisis. With a strong pipeline and interest from new developers, we look forward to continuing to expand SureStay’s presence across the region.”
BWH’s latest developments join eight existing SureStay properties located in Albany, Caboolture, Esperance, Bangkok and Asan, and will bring its Sydney property count to eight with Brisbane rounding out to five.
BWH Hotels Australasia Director of Development, Danilo Curcuruto, said the brand is a cost-effective solution amid a high inflation environment.
“When labor and construction costs are at historical highs, a premium economy brand represents the ideal solution for cost-effective asset repurposing, serving as a gateway to a global brand,” said Curcuruto.
“It’s great to see Australia catching up with the appreciation for this underestimated segment, which delivers consistency in performance, flexibility, and a targeted approach to an emerging customer database.”
BWH currently has 24 SureStay properties in various stages of development globally, including seven properties across Asia Pacific, with a key interest in Sydney, Christchurch, Bangkok and the Philippines.
All three properties are scheduled to welcome their first guests at the end of 2024.