British Airways unveils new Club Suite business class product

by James Wilkinson

British Airways has unveiled its new Club World Business Class seat that’s set to take to the skies from July.

The new Club Suite will make its debut on the Airbus A350 aircraft in July and the airline’s Boeing 777 fleet later this year.

The Club Suites will feature direct-aisle access, a suite door for greater privacy and flat bed seats in a 1-2-1 configuration.

British Airways says the seats will offer 40 per cent more storage than the current Club World seats, alongside 18.5-inch High Definition televisions that will feature gate-to-gate programming.

WiFi will also be available on the Airbus A350s and the seats will also feature USB and PC power.

The airline says it will roll out the new suites in a carefully managed program designed to minimise disruption to customers.

During phase one, the first A350 aircraft will start some short-haul flying between London and Madrid to allow the airline’s teams to perfect their customer service delivery and familiarise cabin crew with the aircraft layout.

In phase two, from October 1, 2019, the aircraft will begin long-haul flying.

During this period another three A350 aircraft will join the British Airways fleet and two Boeing 777 aircraft will also be retrofitted with the new cabin.

At the start of 2020 phase three will begin which will see British Airways rolling out its Club Suite on further long-haul aircraft across the network.

WAYFARER understands Australian services on the Boeing 777-300ER are high up on the agenda for British Airways and should be one of the first global destinations for the new Club Suites.

British Airways’s Chairman and CEO, Alex Cruz, said the new Club Suite was one of the most exciting developments in the airline’s £6.5 billion investment program.

“Each new suite has direct aisle access and comes with a personal door – design features which were incorporated as a direct result of the feedback we’ve had from our customers,” he said.

“We’ve worked hard to ensure every aspect of the Club World experience from the lounges we’ve refreshed, to the new gourmet menus from Do&Co on flights from Heathrow, and the luxurious bedding we’ve introduced from The White Company exudes the very British style and quality customers expect from us.

“At British Airways we have one of Europe’s largest long-haul fleets and most far-reaching global networks, so it will take some time to make the cabin available to everybody. We hope that as more customers have the chance to experience it, they’ll enjoy travelling in it as much as we’ve enjoyed designing it.”

As well as a new 56-seat Club World cabin, the three-cabin A350 will feature the latest World Traveller Plus cabin (56 seats) with new furnishings including a plush new pillow and warm quilt, new amenity kits and an enhanced service and an improved dining experience. The World Traveller (economy) cabin offers 219 seats. Customers will also benefit from high-speed WiFi, allowing travellers to browse the internet on their personal electronic devices.

As part of British Airways’ £6.5 billion investment for its customers, the airline is also delivering changes to its First, World Traveller Plus and World Traveller cabins, delivering exceptional new restaurant-style catering from Do&Co, rolling out industry-leading Wi-Fi on board and opening new lounges across the world. New routes being launched this year include Osaka, Pittsburgh and Charleston.