British Airways Executive Club Members spending in World Duty Free shops at London Heathrow can now collect Avios on their purchases.

From sunglasses and skincare to fragrances and fashion, customers can now collect one Avios per £1 spent in any World Duty Free shop across all of Heathrow’s terminals.

To start collecting, Members should ensure they have signed up to Red by Dufry, World Duty Free’s loyalty programme, and entered their Executive Club details in the Red by Dufry app.

Avios will be awarded within 72 hours of each eligible purchase, and a bonus 250 Avios is available on the first transaction.

“We know how much collecting Avios makes a difference to our customers’ travels, so we continue to find new ways to make collecting it easier than ever,” said British Airways’ Chief Commercial Officer, Colm Lacy.

“With World Duty Free’s expansive presence at Heathrow, there’ll be plenty of opportunity for Members to collect Avios, bringing them one step closer to their next flight, holiday or experience.”

The British Airways Executive Club continues to evolve to make collecting and spending Avios even more rewarding.

Members of the Iberia Plus loyalty programme can also collect one Avios per €1 spent when shopping in World Duty Free shops in Spain.