British Airways pops the cork on new onboard wines

British Airways x Wayfarer promotion

by James Wilkinson

This month British Airways is set to improve its range of champagnes and English sparkling wines for customers travelling in its First class cabin and lounges, and in its Club World (long-haul business class) cabin, as part of its £4.5 billion investment across the airline over the next five years.

The airline, which serves more than two million bottles of bubbles a year, will now offer:

First Lounges
-Canard-Duchêne Charles VII Champagne
-Champagne Jeeper Brut Grand Rosé

First Cabin
-Gusbourne, English Sparkling Wine
-Lanson Rosé Champagne

Club World Cabin
-Canard-Duchêne Cuvee Léonie Brut Champagne
-Champagne Besserat de Bellefon

Castelnau champagne will continue to be served in the airline’s business class Galleries Lounges, while Laurent-Perrier’s Grand Siècle will also still be served in First.

Improved food and drink represents part of the airline’s ongoing £4.5bn investment for customers. Of that, £600m is being invested in Club World, focusing on a new restaurant style dining service and a new sleep proposition with luxurious bedding by The White Company.

Lounges are also benefitting from the investment and the airline has already unveiled new lounges in Rome and Aberdeen, with another new lounge due to open in New York later this year, followed by Geneva, San Francisco, Johannesburg, Chicago and Heathrow.

Colin Talbot, British Airways’ head of catering, said: “With investment well underway for our customers, we are committed to continuing to improve the variety of food and drink on offer. We blind test all our wines and these options performed incredibly well both on the ground and in the air.”

British Airways’ £4.5 billion investment for customers over the next five years, also includes the installation of the best quality WiFi and power in every seat, fitting 128 long-haul aircraft with new interiors and taking delivery of 72 new aircraft.